who are we?
ADRIAN BELL
Adrian was born into a theatrical and television family, graduating from RADA in technical theatre design.
After stints in the theatre and the touring music industry, he went on to co-found one of the MENA region’s pioneering agencies, creating and producing some of the Middle East’s most spectacular media moments (launches, ceremonies), jaw-dropping immersive exhibitions and visitor centres.
Trusted by clients the world over, Adrian is a calm, commercially and contractually astute professional, with technical and creative prowess.
DANIELLE NAY
Danielle was born and educated in Liverpool, graduated from New College, Oxford and worked in London’s media scene for 20 years.
After heading up the publicity and events divisions for Channel 5 across its launch period, she created boutique events agency Dr Party, which she sold to Bob Geldof’s Ten Alps.
She led advertising agency DDB London’s brand content division, before life and love took her to Dubai, where she remained until 2021, producing multiple happenings and specialist content across the MENA region and beyond, from urban art zones to private festivals.
repertoire
Major Project Management
From launch ceremonies to public realm installations.
creative, DYNAMIC leadership
Creative strategy, ideation and art direction.
luxury PRIVATE events
Poetic, immersive happenings for high calibre international clients.
BLU FIRE: WHAT'S IN THE NAME?
British chemist and stage pyro-technician John Henry Pepper is widely known for inventing the "Pepper's Ghost" illusion in Victorian theatre. It deploys angled mirrors to create the illusion of a ghostly (or holographic) apparition on stage. This technique is still widely used today, from museum installations to show productions.
Less well known is the use of "blue fire", another special effect in Victorian theatre, also credited to Pepper. He developed a technique in which a mixture of alcohol and a salt, such as copper sulphate, was ignited to create a bright blue flame or haze that was both non-toxic and (relatively) safe to use on stage. This effect became popular in the mid-1800s and was used in productions such as "The Corsican Brothers" and "The Black Crook". In time, the expression “blue fire” came to be used as shorthand for anything that astonished an audience.
Creating “blue fire moments” is at the heart of everything we produce.